Table of Content
- 1 Why Your Business Needs A Social Media Manager
- 1.1 1. Save you time
- 1.2 2. Generate Traffic
- 1.3 3. Reputation Management
- 1.4 4. Keep you up to date with trends
- 1.5 5. Help You To Attract New Customers
- 1.6 6. Grow Your Audience
- 1.7 7. Increase Engagement
- 1.8 8. Strategy Development
- 1.9 9. Represent Your Business Online
- 1.10 10. Establish Your Business As An Authority
- 1.11 11. Consistent Brand Voice
- 1.12 12. Manage and Track Campaigns
Why Your Business Needs A Social Media Manager
Social Media Management
Social media has changed the way humans function and has evolved into a social organism in its entirety.
It has changed the way we access information and how we choose what companies and brands we want to work with or who we buy from, making a social media presence no longer optional for businesses.
At the same time, this creates a huge opportunity for businesses to stand out, get noticed and grow their brand.
The one thing with social media is that in order to do it right it takes up a great deal of your time. Time that could be spent on those other tasks that skyrocket your business.
You can’t wear every single hat to run your business if you want to create exponential growth, and that’s one of the main reasons why your business needs a social media manager.
Here are some 2017 statistics from WordStream to get you brainstorming ideas how your business can benefit from these stats.
Here Is Why Your Business Needs A Social Media Manager
1. Save you time
I’ve put saving you time first because TIME is the only thing you can’t make MORE OF and as I mentioned above, social media can be extremely time-consuming or confusing with no strategies in place.
A social media manager gives you back time to:
- Work on money producing activities that will help you to exponentially grow your business
- Spend more time with your family and doing the things you love.
- Have more time to take care of yourself, i.e get some exercise, take time out to meditate, cook healthier meals, etc.
2. Generate Traffic
Unless your business is up there with the top well-known brands such as Forbes, Yves Saint Laurent or Nike, etc.
Only people familiar with your brand or people searching for keywords you’ve ranked for will be able to find you, otherwise, you’re a tiny blip on the galactical interweb radar!
3. Reputation Management
When running a business, you want to know what people are saying about you and your business. One negative comment can hurt your reputation and if you don’t know about it, can be quite detrimental to your business.
A social media manager will monitor your accounts and advise you immediately about damaging comments that need to be dealt with.
Some larger organisations have dedicated Twitter support accounts due to the real time fast pace nature of the platform to deal with customers to keep them from bashing their businesses on Twitter and using these accounts as additional customer service portals.
Even if you get a bad review, which is possible, how you handle it is crucial.
Your response will be seen by your customers and potential customers, but can also be a good show of faith to illustrate your work ethic by how you respond.
78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium)
4. Keep you up to date with trends
Social media moves at lightning speed and it can be tough to keep up with the latest trends or frustrating seeing your competitors one step ahead of you all the time.
Social media managers monitor the latest trends so that you can implement them into your social media strategy and not get left doing social strategies that worked 6 months ago and no longer serving your business now.
5. Help You To Attract New Customers
For every piece of content you post to your social channels increases brand awareness and is an opportunity to gain new customers.
Today, most people turn to the internet to discover products and new businesses that they may be interested in.
A social media manager with good marketing knowledge will research and help you find your target audience online. They can also help you with campaigns, online promotions and advertisements that will attract the people you most want to work while increasing your brand awareness.
Each piece of content you post should have an end goal.
6. Grow Your Audience
Today, social proof is important for businesses when customers are searching for their products and services.
A social media manager will help you get social proof by growing your audience organically or using paid strategies.
Now, this doesn’t mean that you have to have accounts with thousands and thousands of followers.
It’s far better to have a loyal following with fewer people who are actively engaging regularly with your brand rather than thousands of fake or non-targeted followers.
It takes time to build a genuine following on social media so don’t get discouraged if your accounts are not where you want them to be yet, with consistency and the help of a social media manager you can reach those goals.
7. Increase Engagement
Interaction with customers is vital to develop and promote brand loyalty.
Business owners not engaging with their followers or not replying to their comments are leaving money on the table.
Studies have shown that 80% of customers who got a response on their post went on to make a purchase as a result of the interaction.
A social media manager ensures all comments, posts and messages get answered daily, giving your business the best chance to build a following who know, like and trust you enough to buy from you.
Social media managers also use social listening to help you determine how to best serve your customers or where you could be making improvements.
8. Strategy Development
A social media manager will help you to develop a social media marketing strategy that is in alignment with your business and marketing goals.
They will also be able to advise if social media can add value and complement your offline marketing campaigns or if specific campaigns necessitate online social media strategies only.
9. Represent Your Business Online
Your social media presence is your brand’s face online and a successful social media manager knows everything they say or do is a representation of your brand.
They will interact with your customers daily through comments and messages and always have a ‘customer first’ mindset.
Businesses who aren’t communicating with customers through their social channels should be aware that it is as harmful as not answering emails or phone calls.
10. Establish Your Business As An Authority
A social media manager will help you to establish a strong positive online presence ensuring you are the go-to source to solve your customer’s problems in your field of expertise.
The more value and knowledge you provide, consumers will view you as a leading authority.
Shifting your mindset to a serving and giving approach, you will see the impact from your newfound authority and influence soar.
11. Consistent Brand Voice
A consistent brand voice is essential to ensure your messaging doesn’t become confusing for your customers and turn them away.
When people get drawn to your brand and become familiar with your messaging, it provides an underlying sense of comfort and trust in your products or services.
Your ultimate goal should be to provide an enjoyable and consistent brand experience each time a customer interacts with you.
- will have a clear vision of how everyone sees your brand
- maintain and promote your brand voice
12. Manage and Track Campaigns
A social media manager will be able to manage and track the progress of your online campaigns against goals set and be able to see what is and isn’t working with your target audience.
This will help you save time and money by turning off campaigns that are not meeting your goals and metrics set out at the start.
Whether you love or hate social media, it’s an important part of your overall marketing strategy for your business.
More and more businesses are realising how powerful social media can be and using it to leverage their marketing efforts to build relationships and gain more customers.
Are you currently using a social media manager or ready to get started?
I’d love to hear your thoughts below in the comments box.
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